GHIA DROVE CONVERSION +109% WITH HUE SHOPPABLE VIDEO

“Working with Hue allowed us to showcase Ghia the way it’s meant to be experienced…shared, poured, and enjoyed in real moments. The authenticity of the content, combined with seamless shoppability, helped bridge the gap between discovery and purchase.” – Hanna Pandya, Director of Growth Marketing & eCommerce

BLUEMERCURY BOOSTS CONVERSION BY 93% WITH HUE’S SHOPPABLE UGC SYNDICATION

“Without Shoppable UGC syndication, product discovery through video stops on social media. We wanted to bring the confidence that live shade application and authentic testimonials give customers in those channels onto the PDP, where they make their purchase decisions.” — Caroline Sealander, Director of Digital

EMPLOYEE-GENERATED CONTENT (EGC) DRIVES +6% CONVERSION LIFT

“Our Stripers...educate customers, build trust, and help people feel confident in what they’re buying. Bringing that same expertise online through Hue’s shoppable video let us extend an in-store strength into digital in a really natural way.” - Andrew Rauch (Global Vice President of Digital at Foot Locker)

HOMEPAGE UGC RESULTS IN +3.11% REVENUE PER VISITOR

"They're showing it, they're moving around, showing the functions, how the dress fits, how it flows, the size they are, and how it looks on them. So I find it extremely useful." - Holly M. (44, F)

SIZE INCLUSIVE UGC LIFTS REVENUE 5%

"This video row definitely outperformed all other product and layout tests we’ve run — especially in terms of revenue." — Jordan Mack, Senior Manager of eCommerce at Andie Swim

INCREASE REVENUE PER VISITOR BY 11%

Alex + Ani leveraged Hue’s shoppable UGC platform to seamlessly deploy video across 500+ product pages—boosting revenue per visitor by 11% and conversion by 9.3%, all in just two weeks.

INCREASE CONVERSION RATE BY 23.9%

Kate Somerville, a leading skincare brand, wanted to enhance their product detail pages (PDPs) with video content to provide a more engaging and personalized shopping experience. Static product pages lacked the experiential depth that modern shoppers expect, potentially limiting conversions and revenue.

BOOSTED CONVERSION RATE BY 123%

Maison Miru, a luxury jewelry brand, partnered with Hue to source authentic shoppable videos that brought their signature Nap Earrings® to life. By integrating Hue’s video module, Maison Miru provided customers with real-world feedback—resulting in a 123% lift in conversion and 7.3x ROI.

INCREASE PURCHASE REVENUE PER USER 2%

Learn how Tatcha sourced high-quality UGC from Hue Community, that shows how products transform skin over a 2 - 3 week period.