Maison Miru Saw 123% Higher Conversion with Shoppable UGC with Hue

The Problem

Maison Miru, a luxury jewelry brand known for its endlessly remixable, modern essentials, wanted to elevate how customers experience their products online—especially their innovative Nap Earrings®. While the brand’s aesthetic and storytelling were strong, traditional product pages didn’t fully capture the styling versatility or functional details that set their jewelry apart.

They needed content that inspired and educated—while driving real results.

The Method

Maison Miru assessed the impact of Hue’s shoppable UGC videos on PDPs, landing pages, and homepage. They added 44 UGC videos sourced from Hue’s Creator Community to three product pages and measured their impact on conversion rate. Through Hue, Maison Miru received the licensing rights to the content in perpetuity to use on ads, social media, and more!

The Findings

Conversion rate lift: +123%

Return on Investment: 7.3x

Engagement rate: 7.3%

The Solution: Demonstrating Style + Function Through UGC

Maison Miru partnered with Hue to source authentic, shoppable user-generated videos that showed customers how to style and wear their jewelry—especially the Nap Earrings®, which are made with medical-grade titanium, and known for being comfortable, waterproof, and suitable for sensitive skin.

Here’s how Hue made it happen:

Hue matched Maison Miru with creators who reflect the brand’s stylish, minimalist, creative community.

Creators styled the jewelry in everyday routines—at work, at brunch, and even while sleeping—showcasing form and function in real life.
Content included close-up wear tests, styling demos, and personal commentary on application, building trust through social proof.

Hue reviewed and curated all content. Maison Miru had final approval before publishing.
Each video was tagged with product details and creator info, helping shoppers make confident, informed decisions.

Click here to view Hue Shoppable Video on Maison Miru's home page.

The Tech Implementation: Seamless & Fast

Hue’s shoppable video widget was embedded on the Product Detail Pages, Homepage and Landing Page, creating a highly visual and interactive experience for mobile and desktop shoppers.

Videos include in-line “Shop Now” CTAs

Integrated directly into Maison Miru’s Shopify storefront

Mobile-optimized to match how modern customers browse and buy

The Results: UGC That Converts Customers with Confidence

The data was clear: when real people showed how they wear, style, and live in Maison Miru’s pieces—customers responded.

After just a few weeks of testing Hue’s shoppable UGC across the homepage, landing page and product pages, conversion rates skyrocketed – users who engaged with the video content converted at a 123% higher rate than baseline. Shoppers were no longer left wondering, “How does this work? Will it look good on me? Can I really sleep in these?” Instead, they saw answers in action.

Across just a few weeks, Hue’s UGC drove impressive results:

Engagement rate: 7.3%
Videos played per user: 3
Average watch time per user: 69 seconds
Conversion rate lift: +123%
Return on Investment: 7.3

Key Takeaways: Why Shoppable UGC Works for Jewelry

When customers see jewelry styled and worn by real people, it builds trust, educates on functionality, and inspires purchase.

Education drives conversion. Products that require a bit more explanation—like Maison Miru’s innovative Little Bar Nap Earrings®, which feature a unique wear method—see outsized returns when paired with authentic video content. With Hue’s content module in place, video users on this product alone had a 93% higher conversion rate.

Customers are seeking representation. The most-used filter in the Hue video library? “Multiple piercings.” Shoppers are actively looking for content that reflects their specific style and wear habits, reinforcing the value of sourcing relatable, diverse creators.

Authenticity matters. High-performing content came from creators who felt like real customers. Meg Hernandez stood out as a top creator for the second month in a row—her sincere, approachable video review of the Classic Huggie Hoops in Titanium drove a 11% conversion rate and resonated deeply with Maison Miru’s community.

Click here to view Hue Shoppable Video on Maison Miru's Classic Huggie Hoops in Titanium product page.

Maison Miru didn’t just generate views—they generated value. With a 7.3x return on investment, Hue’s video experience proved it wasn’t just a branding play—it was a revenue engine.

The Conclusion: UGC that Converts

 Hue helped Maison Miru bridge the gap between a beautiful product and a high-performing shopping experience—without sacrificing brand integrity. For brands in luxury, fashion, and accessories, authentic UGC is no longer optional. It’s a critical conversion tool. Maison Miru’s partnership with Hue proves that immersive, shoppable video transforms browsing into buying—on both the Homepage and PDP.

Ready to bring your product story to life through real people and real results?

CONTACT US

Find out how Hue increases your return on investments and conversion rates—click here to chat with our team today.