“Our Stripers...educate customers, ...
“Working with Hue allowed us to sho...
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"This video row definitely outperfo...
Maison Miru, a luxury jewelry brand...
"I was impressed with how seamlessl...
Alex + Ani leveraged Hue’s shoppabl...
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Loading...Loading...We’re on a mission to turn real customers into brands’ most powerful marketing channel.
Beauty is personal, and finding products that honor your uniqueness can feel like finding a needle in a haystack. This experience is what bonded us as founders, who have each experienced the challenge of finding beauty products IRL and online. We are delighted to build technology, so that anyone, anywhere can find the perfect products and feel that they are represented.
We know your dream foundation, facial moisturizer, running shoe, couch, stroller is out there - let’s find them, together.
Shoppable Video
Shade Matching
Foundation Finder Quiz
UGC Community
beauty customers have taken Hue AI Quiz
UGC assets generated
beauty brands and retailers trust Hue
creators in Hue CommunityTM
Hue video marketing tools help us market to our customers in a more relevant way compared to competitive tools that we’ve tried, and the platform is priced well for the value it creates. Hue’s tech & beauty-veteran team are exceptional.
Senior Manager of eCommerce
Our journey began at Harvard Business School during our MBA program in 2020, where we came together around our own shared struggles with shopping online and how difficult it was to figure out what products would work best for our own skin tone, skin type, body type, et cetera.
After interviewing hundreds of customers, we identified a significant trend: customers were increasingly turning to platforms like TikTok and Instagram to seek out video reviews of real people trying products to see how the products would work on people like them. In fact, 88% of shoppers seek out videos of real people wearing products before purchasing. Yet brands hadn't fully embraced this shift in their own channels.
"Hue is more than an AI-powered platform for e-commerce; it's a movement towards personalized, trustworthy shopping experiences.”
— Janvi Shah, Hue co-founder & CEO
This gap inspired us to create Hue, an AI-powered shoppable video platform where shopping is uniquely tailored to you. Where customers can connect with a community of people like themselves and easily vet whether products will work for their unique selves from the comfort of their home.
Technical product builder who scaled 1B+ MAU photo/video apps. Outdoor enthusiast.
Growth expert for some of the fastest-growing startups.
Retail marketer for the world's most iconic beauty brands.
A few of the stories about Hue in the tech and business press.
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